Investment Guide

Investment Guide

Category: Investment Guide

CategoriesInvestment Guide

Why Sharm El Sheikh Is a Smart Real Estate Investment – Insights from a 24-Year Expert

By Doha Abdelnaby,
Introduction

Meet Simona: 24 Years of Real Estate Success in Sharm El Sheikh

At Sunny Group Developers, success stories are built on passion, trust, and long-term experience. One of the strongest examples of this is our top Italian real estate consultant, Simona, who has been shaping the property market in Sharm El Sheikh for over two decades.

In this exclusive interview, Simona shares her journey, her perspective on the Sharm El Sheikh real estate market, and why she believes this city remains one of the best investment destinations for foreign buyers.

Watch full interview below:

 

The Beginning of a Remarkable Journey

Simona first arrived in Sharm El Sheikh 24 years ago. What started as a visit soon became a life-changing opportunity. Through an Egyptian friend, she was introduced to the real estate sector — a completely new field for her at the time.

What she discovered was more than just a career. She found a passion.

Over the years, Simona has grown into one of the most trusted real estate agents in Sharm El Sheikh, helping hundreds of international clients find their ideal properties along the Red Sea.

Why She Still Chooses Sharm El Sheikh After 24 Years

When asked what keeps her in Sharm El Sheikh after all these years, her answer is immediate: safety and lifestyle.

She highlights the strong sense of security she feels in her daily life — something especially important for foreigners considering relocation or property investment abroad.

Then there’s the weather. Sharm El Sheikh is famous for its year-round sunshine and warm climate — a major attraction for Europeans, particularly Italian clients seeking a sunny escape from colder seasons.

Another unique aspect of working in Sharm? Most of her clients are on vacation when viewing properties. This creates a relaxed and positive atmosphere, making property selection an enjoyable experience rather than a stressful transaction.

For Simona, Sharm is not just a market — it’s a lifestyle.

Why Invest in Real Estate in Sharm El Sheikh?

According to Simona, two major factors make Sharm El Sheikh one of the most attractive real estate investment destinations:

  1. Low Property Taxes

Compared to many European countries, property taxes in Egypt are minimal. Investors benefit from a nearly tax-exempt environment, making ownership significantly more profitable.

  1. Strong Return on Investment (ROI)

Sharm El Sheikh offers an average ROI ranging between 7% and 10%, particularly in well-located projects near the sea. This makes it highly appealing for buyers seeking rental income or long-term appreciation.

For foreign investors looking for a combination of lifestyle and profitability, Sharm presents a rare opportunity.

What Do Italian and Foreign Buyers Look For?

Simona explains that her clients’ primary request is clear:

  • Properties near the sea
  • Walking distance to the beach
  • High-standard finishing
  • Full services and amenities

Sea-view apartments and beachside residences remain her best-selling products, especially among Italian buyers seeking holiday homes or rental investments.

The Secret Behind Understanding Client Needs

When asked about her success formula, Simona emphasizes one key principle: listening.

Before presenting any property, she meets with clients to fully understand their expectations, lifestyle preferences, and investment goals. Only then does she recommend suitable projects.

She also credits Sunny Group Developers for providing a diverse portfolio of high-quality developments that cater to different budgets and preferences. With a strong history and solid reputation in Sharm El Sheikh’s real estate market, Sunny Group makes it easier to match the right property with the right buyer.

Trust, transparency, and experience — these are the pillars behind every successful sale.

The Lifestyle: More Than Just Investment

For Simona, Sharm El Sheikh is not just about real estate — it’s about quality of life.

She speaks fondly of enjoying traditional Egyptian breakfast by the Red Sea, especially foul and falafel in the morning sun. Her days are often spent between the beach and meetings with clients, while evenings offer vibrant nightlife and social gatherings.

Sharm combines relaxation, entertainment, and international community living — making it ideal for both holiday homeowners and permanent residents.

A Message to Future Investors

Simona’s advice to foreign buyers is simple:

Sharm El Sheikh is one of the smartest real estate investment choices today.

With low taxes, strong ROI, and major multinational developments transforming the city — including the upcoming new port project — the market is positioned for significant growth.

She believes these developments will reshape the real estate landscape and further increase property values in the coming years.

A Partnership Built on Trust

We are proud to have Simona as one of Sunny Group Developers’ leading international consultants. Her professionalism, dedication, and deep understanding of foreign clients’ needs continue to strengthen our position in the Sharm El Sheikh property market.

In return, Simona expresses her appreciation for Sunny Group’s experience, credibility, and diverse real estate projects — which allow her to confidently deliver the perfect property to every client.

Watch full video on YouTube from link below

https://youtu.be/CqGkVZJZLF0?si=FddbnfzpAifKf8TU

Get Property Advice from Simona​

Looking to Invest in Sharm El Sheikh?

If you’re planning to invest in Sharm El Sheikh or searching for the perfect holiday home by the Red Sea, Simona is ready to help.

As one of Sunny Group Developers’ leading real estate consultants, she specializes in assisting international buyers in finding properties that match their lifestyle and investment goals.

Italian clients are always welcome – consultation is also available in Italian.

Register your details below and Simona will personally reach out within 12 hours to guide you through the best Sunny Group real estate opportunities in Sharm El Sheikh.


    Your information is 100% confidential and used only to contact you regarding Sunny Group real estate opportunities.

    Explore properties

    Discover Sunny Group Developer's Properties

    5-Step Guide to buying a property in sharm el sheikh
    CategoriesInvestment Guide

    The 5-Step Guide to buying a Property in Sharm El Sheikh

    By Intrazero,
    Introduction

    Steps to Buy Property in Sharm El Sheikh for Egyptians and Foreigners

    Sharm El Sheikh is not only a world-class tourist destination but also one of the most attractive real estate markets in Egypt. Whether you are Egyptian or foreign, owning property here is a smart investment. In this article, we’ll guide you through the key steps to buy real estate in Sharm El Sheikh, and how to choose the right real estate developer in Sharm El Sheikh among the many real estate projects in Sharm El Sheikh.
    Step 1

    Define your purpose

    Before starting your search for property in Sharm El Sheikh, it’s important to identify your goal:
    • Permanent residence or a holiday home.
    • Investment (short-term rentals such as Airbnb, or long-term rentals).
    • Resale for capital appreciation.
    Step 2

    Choose the right developer

    Your success depends largely on selecting a trusted real estate developer in Sharm El Sheikh. Look for:
    • Strong reputation and successful past projects.
    • On-time delivery and high-quality finishing.
    • Flexible payment plans that suit your budget.
    Step 3

    Study the project carefully

    When comparing different real estate projects in Sharm El Sheikh, pay attention to:
    • Location (close to the beach, Naama Bay, or central areas).
    • Facilities and services (security, pools, commercial centers, parking).
    • Occupancy rates in the area (important for investors).
    Step 4

    Legal procedures

    • For Egyptians: The process is simple with a preliminary sales contract followed by registration.
    • For foreigners: Egyptian law allows foreigners to buy real estate in Sharm El Sheikh under certain conditions — properties must be for residential use, and ownership comes with a renewable temporary residence permit.
    Step 5

    Handover and property management

    After purchase, you can move in or use your unit as an investment. Some real estate developers in Sharm El Sheikh offer property management and rental services, ensuring you get a stable return on investment.
    Conclusion

    Your real estate investment journey in Sharm El Sheikh

    Whether you are looking for a luxury residence or a profitable investment, your journey starts with choosing the right partner. With Sunny Group Developers, you can explore the best real estate projects in Sharm El Sheikh and find the perfect property in Sharm El Sheikh tailored to your needs.

    Ready to own your property in Sharm El Sheikh ؟

    Browse all Sunny Group properties and explore the best real estate projects in Sharm El Sheikh with flexible payment plans.

    An interview with Sunny Group CEO Sunny Group в Шарм-эль-Шейхе
    CategoriesInvestment Guide

    Interview with Sunny Group’s CEO

    By Intrazero,

    In a recent TV interview, Sunny Group’s CEO shared his journey in real estate development in Sharm El Sheikh. Starting with small telecom shops, he now oversees 11 projects, including “Sunny Beach” and “Royal Sunny Beach.” He emphasized the need to simplify residency and property registration for foreigners to boost sales and highlighted the company’s focus on creating multicultural residential spaces. Looking ahead, he plans to expand into Cairo, continuing to innovate and meet customer demands.

    Introduction

    From a Telecom Shop to Real Estate Leadership: Sunny Group’s CEO Journey in Sharm El Sheikh.

    In a recent TV interview, the Chairman of Sunny Group shared his inspiring 27-year journey in the real estate sector in Sharm El Sheikh. Starting with a humble telecom shop in the Old Market, he has successfully transformed Sunny Group into one of the city’s leading developers, managing 11 major projects. The interview sheds light on his experiences, challenges, and the strategies behind Sunny Group’s impressive portfolio.

    Watch the full interview below:

    From Humble Beginnings to Real Estate Pioneer

    The Chairman revealed that his journey began in 1997, with a goal of earning a stable income through a small rental property. Starting with telecom shops catering to the city’s growing expat community, he quickly recognized the potential in real estate. His first project—a divided villa sold as apartments within six months—laid the foundation for his real estate career.

     

    This early success inspired him to fully transition into real estate, leveraging his knowledge of the market and a customer-centric approach. Over the years, Sunny Group has launched a diverse range of projects, including residential units, villas, and tourism-focused properties.

    Key Milestones and Lessons Learned

    The Chairman emphasized that experience played a crucial role in shaping his development approach. Not an engineer by profession but a law graduate, he collaborated with top architects and constantly analyzed customer feedback.

    One notable project, “Sunny Village,” became a commercial success, attracting both local and international buyers. Later, “Sunny Beach” and the under-construction “Royal Sunny Beach” continued the trend, offering innovative designs and amenities tailored to diverse clientele, including Italian, British, and Russian buyers.

    Vision for Sharm El Sheikh and Beyond

    During the interview, he discussed the importance of creating a seamless experience for foreign investors, highlighting the need for simplified property registration, easier residency processes, and enhanced infrastructure. His vision includes transforming Sharm El Sheikh into a hub for international buyers by making property transactions more accessible.

    Key suggestions included:

    • A centralized property registry for Sharm El Sheikh.
    • Faster residency permits tied to property ownership.
    • Options for foreigners to make payments in foreign currency, boosting Egypt’s economy.

    Future Projects and Expansion Plans

    Sunny Group’s latest venture, “Royal Sunny Beach,” blends villas, tourist apartments, and hotel-style amenities, showcasing the Chairman’s commitment to innovation. Additionally, the company plans to replicate its Sharm El Sheikh success in Cairo, bringing its expertise to the capital’s competitive market.

    “Sharm El Sheikh remains our priority, but expanding to Cairo is a natural next step for Sunny Group,” the Chairman stated.

    Conclusion

    Summary of Interview

    Sunny Group’s journey exemplifies how vision, adaptability, and customer focus can turn challenges into opportunities. With ambitious plans and a track record of success, the company continues to shape Sharm El Sheikh’s skyline while exploring new horizons.

    en_USEN
    arAR it_ITIT ru_RURU en_USEN
    Fill the form below

    Register Now for Project Details & Payment Plans

    Fill in your details to receive brochures and available unit types directly from us.