News - Sunny Group

In a recent TV interview, Sunny Group’s CEO shared his journey in real estate development in Sharm El Sheikh. Starting with small telecom shops, he now oversees 11 projects, including “Sunny Beach” and “Royal Sunny Beach.” He emphasized the need to simplify residency and property registration for foreigners to boost sales and highlighted the company’s focus on creating multicultural residential spaces. Looking ahead, he plans to expand into Cairo, continuing to innovate and meet customer demands.

Introduction

From a Telecom Shop to Real Estate Leadership: Sunny Group’s CEO Journey in Sharm El Sheikh.

In a recent TV interview, the Chairman of Sunny Group shared his inspiring 27-year journey in the real estate sector in Sharm El Sheikh. Starting with a humble telecom shop in the Old Market, he has successfully transformed Sunny Group into one of the city’s leading developers, managing 11 major projects. The interview sheds light on his experiences, challenges, and the strategies behind Sunny Group’s impressive portfolio.

Watch the full interview below:

From Humble Beginnings to Real Estate Pioneer

The Chairman revealed that his journey began in 1997, with a goal of earning a stable income through a small rental property. Starting with telecom shops catering to the city’s growing expat community, he quickly recognized the potential in real estate. His first project—a divided villa sold as apartments within six months—laid the foundation for his real estate career.

This early success inspired him to fully transition into real estate, leveraging his knowledge of the market and a customer-centric approach. Over the years, Sunny Group has launched a diverse range of projects, including residential units, villas, and tourism-focused properties.

Key Milestones and Lessons Learned

The Chairman emphasized that experience played a crucial role in shaping his development approach. Not an engineer by profession but a law graduate, he collaborated with top architects and constantly analyzed customer feedback.

One notable project, “Sunny Village,” became a commercial success, attracting both local and international buyers. Later, “Sunny Beach” and the under-construction “Royal Sunny Beach” continued the trend, offering innovative designs and amenities tailored to diverse clientele, including Italian, British, and Russian buyers.

Vision for Sharm El Sheikh and Beyond

During the interview, he discussed the importance of creating a seamless experience for foreign investors, highlighting the need for simplified property registration, easier residency processes, and enhanced infrastructure. His vision includes transforming Sharm El Sheikh into a hub for international buyers by making property transactions more accessible.

Key suggestions included:

A centralized property registry for Sharm El Sheikh.
Faster residency permits tied to property ownership.
Options for foreigners to make payments in foreign currency, boosting Egypt’s economy.

Future Projects and Expansion Plans

Sunny Group’s latest venture, “Royal Sunny Beach,” blends villas, tourist apartments, and hotel-style amenities, showcasing the Chairman’s commitment to innovation. Additionally, the company plans to replicate its Sharm El Sheikh success in Cairo, bringing its expertise to the capital’s competitive market.

“Sharm El Sheikh remains our priority, but expanding to Cairo is a natural next step for Sunny Group,” the Chairman stated.

Conclusion

Summary of Interview

Sunny Group’s journey exemplifies how vision, adaptability, and customer focus can turn challenges into opportunities. With ambitious plans and a track record of success, the company continues to shape Sharm El Sheikh’s skyline while exploring new horizons.

Don’t miss the full interview to hear more about this inspiring story: